The AIM Insights People Leader Certification

The only management certification that both teaches and evaluates a leader's ability to impact their team over time

Schedule an Interview to See if You Qualify
  • Highlight to your senior leadership why you should be promoted
  • Show prospective employers why you are a great leader of people
  • Compare your leadership score to other leaders
  • Evaluate how your leadership is impacting the quantitative output of your team paired with the qualitative sentiment of working for you as a leader
  • Distinguish yourself as an incredible people leader from others vying for similar opportunities as you

How it works

  • Schedule an interview to see if you qualify - leaders that qualify need to be currently leading a team
  • Set up AIM Insights for your team
  • Review your monthly data with an executive coach who guides you on how to improve your scores
  • Become AIM Insights People Leader Certified Level I, II, or III after 12 months

What does it mean to become Level I certified

Timeline: First 6 cycles (typically 6 months) in AIM Insights - can be retried over the next 6 months if unsuccessful
Quantitative

  • You measured your team's productivity metrics (at least a 75% response rate) consistently over the first 6 months of the certification period - Example: With 4 Direct Reports over 6 months, you should expect 24 responses. You need to have 18 (or more) responses during that first six months to qualify.
  • Productivity is measured by the percentage of SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals set, the percentage of goals relevant to the outcomes you hope to achieve with your team (how your leader determines your team's success), the percentage of high and medium impact goals set compared to low impact goals, and the SMART-Impact Score (the number of SMART goals accomplished weighted by their impact)

Qualitative

  • You measured your team's sentiment scores consistently over the first 6 months of the certification process
  • Sentiment scores evaluate your direct reports' perception of their task performance, team cohesion, team productivity, organizational citizenship, engagement, and manager performance

What does it mean to become Level II certified

Timeline: First 12 cycles (typically 12 months) in AIM Insights

Quantitative

  • Your team's productivity metrics are greater than the average manager's scores (specific terms below)
  • Productivity is measured by the percentage of SMART goals set, the percentage of goals relevant to the outcomes you hope to achieve with your team (how your leader determines your team's success), the percentage of high and medium impact goals set compared to low impact goals, and the SMART-Impact Score (the number of SMART goals accomplished weighted by their impact)

Qualitative

  • Your team's sentiment scores have increased over the 12-month certification process and are greater than the average manager's scores (specific terms below)
  • Sentiment scores evaluate your direct reports' perception of their task performance, team cohesion, team productivity, organizational citizenship, engagement, and manager performance

Terms

  • 60% of Goals were rated as SMART
  • 60% of Goals were rated as relevant to team goals
  • 60% of Goals were rated as medium or high impact
  • A minimum SMART Impact Score above 25 for each direct report
  • An average sentiment score of 75% or higher in all categories or at least 80% in 3 categories

What does it mean to become Level III certified

Quantitative

  • Your team's productivity metrics are far greater than the average manager's scores (specific terms below)
  • Productivity is measured by the percentage of SMART goals set, the percentage of goals relevant to the outcomes you hope to achieve with your team (how your leader determines your team's success), the percentage of high and medium impact goals set compared to low impact goals, and the SMART-Impact Score (the number of SMART goals accomplished weighted by their impact)

Qualitative

  • Your team's sentiment scores have increased over the 12-month certification and are on average far greater than the average manager (specific terms below)
  • Sentiment scores evaluate your direct reports' perception of their task performance, team cohesion, team productivity, organizational citizenship, engagement, and manager performance

Terms

  • 75% of Goals were rated as SMART
  • 75% of Goals were rated as relevant to team goals
  • 75% of Goals were rated as medium or high impact
  • A minimum SMART Impact Score above 30 for each direct report
  • An average sentiment score of 85% or higher in all categories or at least 90% in 3 categories

How the AIM Insights People Leader Certification Helps You

  • Understand how your performance as a leader compares to other leaders
  • Leverage this data (and certification) as a basis for negotiating a bonus, raise, or promotion
  • Gain insight into why certain team members are performing better than others
  • Receive executive coaching guidance to help you gain certification
  • Showcase your certification to prospective employers and on LinkedIn
  • Distinguish yourself as an incredible people leader from others vying for similar opportunities as you

Get ahead of performance and morale issues

“We (my executive team and I) were looking at the tool and were taken back at the feedback we were receiving. People were willing to reveal more in your tool than they were when chatting with them face-to-face.
We were impressed with the fact that we could have a deeper discussion with our team members based on the data and have already seen our team’s morale improve because the team feels like their individual goals are now aligned with the goals we are working towards as a company.”

Burt Tellier, VP of North West Rubber

Elements of the AIM Insights People Leader Certification

Gap Analysis

Closing the perception gap between what you think of your direct reports and what they think of themselves is critical to helping you understand where you need to create clarity for your direct reports

Goals Report

Giving you insight into what your direct reports think they need to be focused on can help you alter and adjust your direct reports' paths so your team doesn't waste time via miscommunication

The goals report also helps you overcome subjectivity and recency bias when reviewing your direct reports because you will have a full understanding of everything your team has been working on over the time period being reviewed

Org Chart View

Providing you access to skip-level teams down through your organizational unit can help you pinpoint where challenges might be existing and on which specific teams

Communication Templates

Guiding you with your 1:1s with your direct reports is a core component of AIM Insights and one of the biggest benefits the certification process provides is guiding you on how to have an effective 1:1 and what questions to ask each direct report based on each direct reports' circumstances

Increase Direct Report Satisfaction

“At first I was a little nervous getting started (using AIM Insights) because I didn't know how my team would receive the survey. But after using the tool, I am learning so much more about my team that I didn't know from our previous 1:1 conversations and it is helping me connect with my team on a deeper level."

Kari Ardalan, Vice President of Scaled Success at Zendesk

We have the answers to your questions.

What is the first step to getting started with the AIM Insights People Leader Certification?

Schedule an interview with our team to see if you qualify to become certified

If you are accepted, you will be prompted to get started using the AIM Insights Tool with your team and begin the certification process

Are there limits to the number of direct reports I can have using the tool?

There are no limits to the number of direct reports using the tool

Do I need to re-certify myself after receiving certification?

Yes, every 6 months after certification you will have your team re-assessed and every 3 years you will have to complete a new recertification to stay up to date - or you can keep using the tool on a monthly or quarterly basis

Will I receive data on how other leaders are performing?

Yes, as long as you keep your certification up to date, you will receive bi-annual reports as to how other leaders are performing

How do you implement it?

AIM Insights will remind your direct reports every month to complete a survey on your behalf. As their scores come in every month, it will inform us if you are or are not on track to receive your certification - your assigned executive coach will walk you through how to improve your scores every month

Do you offer support?

AIM Insights provides unlimited email executive coaching guidance and monthly coaching videos customized for you from executive coaches

What is the cost of the certification?

$150 per manager per month for the certification over 12 months - this includes the monthly executive coaching guidance, and conversation prompts to help you with your 1:1s

Can I take the certification again in subsequent years if I want to increase my level?

Yes, you can re-certify as much as you would like to try and boost your scores

Distinguish yourself as an incredible people leader from others vying for similar opportunities as you